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Building an Impactful Social Media Strategy

  • Writer: ELEVA Marketing Ltée
    ELEVA Marketing Ltée
  • Aug 4
  • 1 min read

Social media is often the first brand touchpoint. In 2025, short-video trends and micro-influencers mean a robust social media strategy is vital for standing out.


stratégie réseaux sociaux

Theory


A winning social media strategy combines clear goals (awareness, engagement, conversion), platform-appropriate formats, and a cohesive editorial calendar. Viral content stems from relevance, creativity, and micro-influencer partnerships.


Practical Tips


  1. Set SMART goals

    Define specific metrics (engagement rate, reach, leads generated) aligned with your sales funnel.

  2. Match format to platform

    Use Reels and Shorts on TikTok/Instagram, carousels on LinkedIn, and threads on X (ex-Twitter).

  3. Plan an agile editorial calendar

    Incorporate industry events and mix educational, entertaining, and promotional content.

  4. Partner with micro-influencers

    Choose niche creators closely aligned with your brand for authentic, cost-effective campaigns.

  5. Foster UGC and co-creation

    Launch challenges, polls, or contests to turn followers into brand advocates.



In 2025, an impactful social media strategy relies on meticulous planning, optimized formats, and authentic collaborations. Test, measure, and adapt to stay ahead of trends.




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