How to Use Marketing to Increase Your Revenue?

ELEVA Marketing Ltée
Aug 2
2 min read

To grow your revenue, it is not enough to just attract new customers: you also need to transform them into loyal buyers. The marketing funnel (or conversion funnel) is an essential model to structure and optimize each stage of the customer journey, from first interaction to loyalty.

1. Awareness

The first stage of the funnel consists in making your brand visible to your target audience. The goal here is to attract the attention of as many potential customers as possible who might need your products or services. You can:

Create content (articles, videos, infographics) optimized for SEO.
Launch advertising campaigns on social networks or Google.
Attend trade shows or events to increase your brand awareness.

The more your brand is present and recognizable, the greater the chances of attracting prospects at the top of the funnel.

2. Engagement (Consideration/Interest)

Once you have captured attention, you need to engage the prospect and make them want to learn more. At this stage, you must prove the value of your offer and build a connection:

Send personalized newsletters.
Share customer testimonials or case studies.
Manage your social networks and respond to comments/messages.
Offer interactive content: webinars, quizzes, e-books.

This engagement builds a trusting relationship between the brand and the potential client, which is essential to move them forward towards conversion.

3. Conversion

Here, the goal is to turn interest into a purchase action. To optimize the conversion rate, make the buying process easy by:

Offering clear calls to action (buttons like "Buy," "Sign up").
Simplifying the ordering process on your website (ease, speed, security).
Providing promotions, free trials, or guarantees.
Offering responsive customer support.

A smooth buying experience significantly increases the likelihood of a sale.

4. Retention (Loyalty & Advocacy)

Acquiring a customer costs much more than retaining one. Retention aims to turn the buyer into a regular customer and ambassador of your brand. Recommended actions include: